Social Media is the latest craze in digital marketing. Every business wants a piece and why not? Everybody seems to have a Facebook, LinkedIn, Twitter or Instagram account so wouldn’t the sheer numbers attract more potential clients?
All businesses should have at least one social platform to share their exciting content, but not all businesses are ready to hire a social media manager. The cost of a social media expert in the Bay Area can have a negative return on investment. Why do we sometimes discourage Social Media? In some cases, we are hired to track data for money spent on social media campaigns. In most cases, the 10’s of thousands spent did not yield any return.
Social Media does work, but it works for the right type of business that can convert from a Social Media crowd.